Final schedule will be confirmed and registrants notifed once available.
What will you learn from this course?
The iBuildPH Google Ads and Google PPC online training course is a fully comprehensive and practical guide to setting up, managing, and optimizing Google Ads campaigns. This training is for professionals, companies, and teams who want to create and manage Google Ads to increase visibility, generate leads, and improve online performance. The sessions will highlight core platform features, campaign structures, bidding strategies, audience solutions, tracking and ongoing optimization.
Why take this training instead of going straight to Google’s certification?
Google’s official certification is helpful, but it is NOT built for beginners. It assumes you already know how to create and run campaigns. It’s a test of knowledge, but it doesn't teach you step by step.
This training is instructor-led, fully hands-on and guided. You get the fundamentals right, with someone walking you through how to structure campaigns, set budgets, choose keywords, write ads and optimize performance. You can ask questions, follow real examples and get practical guidance that the certification alone will not give you.
With this training, you will be confident enough to run actual campaigns and take the Google Ads certification with a stronger foundation. You can even start setting up and publishing your Google Ads campaigns and preparing for a Google certification! How cool is that!
Who should take this course?
- Digital marketing teams
- Business owners
- Consultants and Agencies
- Freelance paid search specialists
- Professionals getting ready for Google Ads certifications
What are the training objectives?
Learn how to set up, build and optimize Google Ads campaigns that align with marketing goals, budgets and performance targets. Participants who complete the course will be capable of:
- Set up and structure Google Ads campaigns to match your marketing objectives.
- Utilise keyword planners, audience solutions and automated bidding.
- Configure Search, Performance Max, Display, and Retargeting campaigns.
- Optimize ads using data from Google Ads, Analytics, and conversion tracking
- Analyze performance and create reporting frameworks.
What does the course cover?
An overview of sponsored Google Ads
A broad overview of account structure, campaign types, and the ad auction process.
Keywords and Intent
Create keyword lists, utilise match types, and increase traffic with negatives.
Campaign setup and configuration
Set budgets, locations, devices, and conversion tracking to get consistent results.
Smart bidding and automation
Leverage automated bidding strategies and auction-time signals to boost performance.
Responsive search ads and creatives
Publish adaptive ads with multiple headlines and descriptions to improve relevance.
Assets and extensions
Add sitelinks, callouts, snippets, and images to enhance ad visibility.
Measurement and reporting
Execute conversions and publish reports that reflect real performance.
Performance Max essentials
Integrate Search with Performance Max to expand reach and drive incremental conversions.
Troubleshooting and optimisation
Optimize CTR, CPC, and CPA with search term reviews, negatives, and bid refinements.
Google Ads Training Outline
Outline for 2-day sessions
Session 1: Foundations and setup
Understanding sponsored Google Ads and how they work
Learn about paid search advertising, the ad auction, quality score, ad rank and how cost-per-click (CPC) pricing works.
Setting up your first Google Ads account
Understand account creation, billing setup, access levels, and Google Ads dashboard navigation.
Building a proper ad campaign structure
Explore how campaigns, ad groups, keywords, and responsive search ads affect performance.
Conducting keyword research for beginners
Discover beginner-friendly keywords, understand search intent, use keyword match types, and identify negative keywords to avoid wasted spend.
Creating responsive search ads
Create compelling headlines and descriptions, increase ad strength, and use basic ad assets like sitelinks, callouts, and structured snippets.
Targeting an audience effectively
Reach the right users through location targeting, device targeting, scheduling, and basic audience signals.
Session 2: Measurement, optimization, and strategy
Applying smart bidding strategies
Understand the fundamentals of automated bidding strategies like 'Maximise Clicks', 'Target CPA', and 'Target ROAS' and how beginners can get the best results using them.
Tracking conversions and measuring results
Learn more about conversion tracking, Google Tag Manager (GTM), and essential metrics such as clicks, impressions, CTR, CPC, and CPA.
Optimizing campaigns for lower costs and better results
Implement simple optimization actions to improve CTR, optimise keywords, add negatives, change bids, review search terms and improve landing page experience.
Budgeting and controlling ad spend
Excel in setting daily budgets, monitoring costs, allocating spend efficiently, and avoiding overspend.
Creating a simple Google Ads strategy
Execute a simple, beginner-friendly strategy combining keywords, ads, bidding, budgets, and optimization to support leads, sales, or local business goals.
Troubleshooting common Google Ads issues
Discover the beginner's guide on how to fix low ad strength, disapprovals, high CPC, low impressions and poor paid ads conversions.
