Final schedule will be confirmed and registrants notifed once available.
Updated 2026 Mailchimp training schedule and topics
Welcome to our one-day online training course designed to introduce you to the basics of MailChimp! Whether you're a small business owner, a marketer, or simply someone interested in learning about email marketing, this course will equip you with the fundamental skills needed to create effective email campaigns and email marketing using MailChimp.
Platform: Google Meet (link will be provided upon confirmed and paid registration)
Who Should Attend?
- Business owners of small to mid sized businesses (SMEs) looking to expand their reach through email marketing.
- Marketing professionals who want to enhance their skills in email campaign management.
- Anyone interested in learning how to use MailChimp for personal or professional projects.
What You Need to Prepare
- A computer or tablet with internet access.
- Any existing email lists or content you want to work with during the workshop.
Don't miss this opportunity to unlock the power of email marketing with MailChimp! Register now and take your email marketing skills and your business to the next level.
Training Course Overview (Updated 2026)
Module 1: Getting Started with MailChimp
- Introduction to MailChimp: What is MailChimp and why is it important for your business and digital marketing?
- Creating a MailChimp Account: Step-by-step guide to setting up your account.
- Navigating the MailChimp Dashboard: Understanding the layout and key features.
Module 2: Building Your Audience
- Understanding Your Audience: Identifying your target audience and creating buyer personas.
- Importing Contacts: Adding contacts manually or through CSV files.
- Organizing Your Audience: Creating and managing lists and segments.
Module 3: Creating Email Campaigns
- Types of Email Campaigns: Overview of different campaign types (e.g., newsletters, promotions, automated emails).
- Designing Your Campaign: Using MailChimp's drag-and-drop editor to create visually appealing emails.
- Personalization and Customization: Adding merge tags and personalizing content for better engagement.
Module 4: Sending and Analyzing Campaigns
- Scheduling Your Campaign: Choosing the best time to send your emails.
- A/B Testing: Testing different elements of your campaign to optimize performance.
- Analyzing Campaign Reports: Interpreting key metrics and using insights to improve future campaigns.
Module 5: Advanced Features and Tips
- Automation: Setting up automated email workflows to save time and increase efficiency.
- Integrations: Connecting MailChimp with other tools and platforms for seamless operation.
- Best Practices and Tips: Dos and don'ts of email marketing to maximize success.