What is Microsoft Clarity?

Clarity, developed by Microsoft, is a free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps. It is a free, easy-to-use analytics tool, similar but quite different from Google Analytics, that captures how real people actually use your site. It is GDPR & CCPA ready, requires no sampling, and is built on open source. Setup is easy and you'll start getting data in minutes. 

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