Strategies and Tools for Effective and Creative Marketing in Libraries and Information Center: A Seminar

The Association of Special Libraries of the Philippines (ASLP) conducted last July 23, 2021, a webinar entitled: “#NowTrending : Strategies and Tools for Effective and Creative Marketing in Libraries and Information Center: A Seminar”.

This webinar provided free for active ASLP members and for a minimal fee for non-members, discussed strategies, topics, and best practices in implementing SEO for online libraries, information centers, museums, etc.

Like any business, an online library needs significant search visibility and digital marketing, especially during these times. The SEO webinar included a training workshop for the librarians and participants to enable them to quickly assess their online libraries and digital assets and improve their marketing strategies for search engines and social media.

iBuild.PH is privileged to have been invited, taking care of the discussions and topics on SEO, represented by its Chief Technical Officer, Jerome Esperanza. 

Co-resource speakers included:

Venus Oruga for marketing best practices, and 

Bilyson Alejo of the B&M Global Services Manila on the use of Content Creation Tools for Creative Marketing in Libraries and Information Centers (particularly Canva)

Learn more from the ASLP:

ASLP Facebook page
https://www.facebook.com/aslp1954/posts/4147064002044653

ASLP official website
https://aslplibrarians.org/