iBuild.PH conducts online training workshop on digital marketing with focus on e-commerce SEO
Datawords, an international digital marketing agency and BPO, organized with iBuid.PH, a 5-day online training workshop for digital marketing and SEO from August 9 to August 13, 2021. The workshop and training program, attended by more than 20 project managers, is designed to equip digital marketing teams with the latest and essential SEO and digital marketing strategies, best practices, and practical techniques.
The objectives of the training included:
- To grasp an overview and understand the essentials of search engine optimization (SEO and digital marketing in general
- To learn how to implement on-page SEO standards and apply compliant markups, and off-page strategies
- To learn the best practices and most relevant and practical techniques, software and tools, and processes of digital marketing for the year 2020 moving forward
Topics covered during the workshop included:
Search engine optimization (SEO)
- CMS-specific SEO – Drupal and WordPress
- Content and Quality Content
- Keyword Research and Keyword Usage
- On-Page SEO, Meta and HTML
- Off-Page SEO
- Authority, Reputation and Trust
- Links and Back-linking
- Social
- Google Search Console (GSC)
- Web Analytics and Reporting
- Google My Business (GMB)
Search engine marketing (SEM)
- Branding
- Content Marketing
- Landing Pages
- Local Search Marketing
- Mobile
Digital and Social Media Marketing (SMM)
- Strategies
- Engagement
- Campaigns
- Tools and Software
Google Tag Manager (GTM)
- Introduction and Overview
Besides the online lecture on and demonstrations of the tools and platforms, the included workshop exercises also dealt with the assessment, review, and recommendations dealing with on-page SEO. These included the website audit of actual websites and other digital assets, specifically e-commerce sites. Other off-page SEO concerns were also discussed.
