Schema markup tags are semantic vocabulary used in your websites to help the search engines help understand more about your website content and return informative results for search users.
Schema markup, initiated by Schema.org, is a form of microdata that once added to a webpage creates an enhanced description (commonly known as rich snippets), that appears in search results. It is especially essential in the age of Hummingbird and RankBrain. How a search engine interprets the context of a query will determine the quality of a search result.
It is the basis for Google Search to display results for certain information, where applicable, containing Rich Snippets, for example, ratings, no. of reviews, votes, product prices, materials, stock status, site links, event dates, and schedules, contact information, and a lot more. It is a great way to help your website stand out from your SEO competitors.
Quoted from Schema https://schema.org/
Most webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display the information included in the tag. For example, <h1>Avatar</h1> tells the browser to display the text string "Avatar" in a heading 1 format. However, the HTML tag doesn't give any information about what that text string means—"Avatar" could refer to the hugely successful 3D movie, or it could refer to a type of profile picture—and this can make it more difficult for search engines to intelligently display relevant content to a user.
The content on your website gets indexed and returned in search results as in the first example. However, with schema markup, some of that content gets indexed and displayed in the search result page in a different way, with rich snippets.
To learn more about Schema Markups and rich snippets for Google Search, please register at the form below and get a schedule in advance. Each registration will provide you with a schedule and an online link where you can participate and learn more thru actual demonstration and implementation.
Attend the training/webinar to learn the following: