
What is Microsoft Clarity?
Clarity, developed by Microsoft, is a free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps. It is a free, easy-to-use analytics tool, similar but quite different from Google Analytics, that captures how real people actually use your site. It is GDPR & CCPA ready, requires no sampling, and is built on open source. Setup is easy and you'll start getting data in minutes.
Is Microsoft Clarity any good?
Yes, Microsoft Clarity is completely safe as it is GDPR compliant. Significant features that differentiate itself from some of the most popular analytics platforms include:
- Free Heatmaps
- Session Recordings
- Unlimited traffic
- Unlimited heatmaps
- Unlimited websites
- Unlimited team members
- Features
- Always-on recordings
- Click and scroll heatmaps
- Instant heatmap generation
- Access to historical data
- Rage click and dead click insights
- Share heatmaps and recordings
- Multi-device support
- Rich segmentation with 25+ filters
- Support for Ajax and single-page apps
- Masking and more privacy features
- GDPR & CCPA compliance
- Easy integration with Google Analytics
- Single sign-on
- Email customer support
Why is Microsoft Clarity free?
Clarity: It's free—forever! Microsoft processes a massive amount of anonymous data around user behavior to gain insights and improve machine learning models that power many MS products and services. MS Clarity is one of the ways Microsoft gathers this important data—and why the technology giant made it available for free.
Who uses Microsoft Clarity?
Microsoft's Clarity is an analytics tool which provides website usage statistics, session recording, and heatmaps. Some of the popular websites usings Microsoft Clarity based on traffic (in percentage below) include:
- themeforest.net 3%
- upwork.com 2%
- fiverr.com 2%
- codecanyon.net 1%
- themeforest.net 3%
- upwork.com 2%
- fiverr.com 2%
- codecanyon.net 1%
- canva.com 1%
- app.clickup.com 1%
- flaticon.com 1%
- kinsta.com 1%
- wetransfer.com 0.7%
Source: https://www.wappalyzer.com/technologies/analytics/microsoft-clarity
And some more notable, enterprise organizations such as the World Health Organization (WHO), Hewlett Packard, Pizza Hut, Forbes, and more!
Can I install Microsoft clarity on WordPress?
Yes! As usual with any WordPress website, you can easily install and configure the Clarity plugin for WordPress.
How do I install Microsoft Analytics?
The documentation to install and configure Clarity in your websites can be found in any of the following:
- Getting Started documentation - https://docs.microsoft.com/en-us/clarity/getting-started
- Azure DevOps, Analytics and Reporting services - https://docs.microsoft.com/en-us/azure/devops/report/dashboards/analytics-extension?view=azure-devops-2020
Or, we attend this training so we can show you how to install and use Clarity in any manner possible - whether as a WP analytics plugin, manually for custom-coded websites, or any CMS.
See you at the Clarity training/webinar! We'll provide a series of online training sessions should there is a demand.